A 29-YEAR-OLD PHOTO. ONE PAGE IN BILLBOARD. $20,000. JOHNNY CASH NEVER SAID A WORD. On February 25, 1998, Johnny Cash won the Grammy for Best Country Album for Unchained, beating Alan Jackson, George Strait, Dwight Yoakam and Patty Loveless. He turned 66 the next day. Country radio had barely played the record. His producer Rick Rubin came from rock and hip-hop. He paid $20,000 for a full page in Billboard, dated March 14, 1998: one black-and-white photo of Cash with his middle finger raised, and a short line thanking the Nashville music establishment and country radio for their support. The photo was 29 years old, and Nashville had nothing to do with it. On February 24, 1969, Cash was at San Quentin State Prison in California, about to record a live album in front of the inmates. Photographer Jim Marshall asked him for a shot for the warden. Cash raised his finger and said nothing. Marshall later called it probably the most stolen photograph in the world. For 29 years it sat almost unseen.
A 29-Year-Old Photo, a Full Page in Billboard, and Johnny Cash’s Quiet Defiance On February 25, 1998, Johnny Cash stood…